Founded in 2021 by vocalist and composer agent Jonny Roszak (Jonny Rose, Colordrive), Slightly Subversive is a hybrid record label and art store with the goal of showcasing emerging artists and elevating cover art to collectible, gallery-worthy pieces.

The Record Label

We release mostly-instrumental alternative music with a nostalgic vibe: trip-hop, post rock, synthwave, and indie electronica. Our label's mission is simple: to build the best instrumental alternative playlist and sync music library in the world, one song at a time. Please check out our Spotify and SoundCloud playlists to get a full sense of our sound.

Why this niche? Having grown up in the 80s/90s/00s, we became frustrated by the current lack of playlist options for genuinely cool, nostalgic, creative instrumental music that we could work, relax, and hang out with friends to. We found that most channels either featured one genre of tracks that all sounded the same or that were too sleepy or intense to fit into all parts of our lives. For all those who want a go-to "anytime playlist" of unique, multi-genre alternative music, Slightly Subversive is here for you!

Our publishing and management division is heavily involved in the sync world and regularly pitches our catalog to production companies and studios for placement in TV shows, film trailers, video games, and ads. For usage and sync licensing inquires, please contact us.

The Art Store

Based in beautiful Groningen in the north of the Netherlands, we are a modern print shop and online art gallery featuring exclusive works by notable emerging artists from around the world. We commission or acquire an original piece of art from established visual artists for each song or album that our record label releases, and then we offer prints, AudioCard NFTs, and original works to fans and collectors.

We pay our artists one of the highest royalty rates in the industry and cast a wide net aesthetically but are particularly fond of abstract expressionist and surrealist paintings and detailed, futuristic architectural illustrations.